Certifications and Social Media Marketing Projects at UCLA

Graduated from the certificate in Marketing with concentration in Social Media and Web Analytics from UCLA

Receiving my career-oriented certification recognition was an honor at UCLA!

I have received this certificate with distinction and a grade of A+.

  • SOCIAL MEDIA MARKETING EXPERIENCE:

    I have gained considerable experience in marketing a business by launching social media marketing campaigns using social media marketing tools such as: I built a website and connected Facebook pages; Facebook Business Ad manager; Facebook forums; Instagram, YouTube, and Pinterest. I have learned entrepreneurial business management and effective advertising by using strategic ideas to improve a product's reliability with potential customers.

    UCLA Extension

    Certificate of Marketing with a concentration in Social Media and Web Analytics, UCLA Extension, Business, Management & Legal Programs Certificate of Marketing with a concentration in Social Media and Web Analytics, UCLA Extension, Business, Management & Legal Programs

    2015-2016

    Grade: A

    Activities and societies: Attained UCLA Extension alumni status.

    I learned Google Analytics and Google Adwords.

    I have gained expertise working on specialized projects for marketing and social media at UCLA. I completed three social media marketing capstone courses: new media marketing, social media marketing, and strategic marketing, which comprised strategies to launch a social media marketing campaign.

    Activities and societies I achieved alumni status at UCLA Extension. I learned Google Analytics and Google Adwords. I have gained expertise working on specialized projects for marketing and social media at UCLA.

    Major Courses:

    MGMT X 460, Ethics in Marketing and Advertising

    New Media Marketing X 460.394 MGMT

    Social Media Marketing MGMT X 460.398A

    MGMT X 460.35 4.00 UNITS-Strategic Marketing X460.35

    MGMT 466: Consumer Market Analysis

    Brand Management MGMT X 460.41

    Digital Analytics MGMT X 470.10

    My Professor's comments about the Brand Report Card Project:

    outstanding job on the project. You did an excellent job analyzing each section and subsection. Your analysis included extreme examples of brand performance and integrated both theoretical and practical course concepts. I enjoyed reading your project and learning about the brand through your research and perspectives.

    Terri Horton, MBA, MA, HCS on December 24, 2015, 10:19 a.m.

Graduated from the certificate in Business Administration with concentration in Marketing from UCLA

I have graduated with a Business Administration Certificate from UCLA.

I have received a career-oriented certificate in Business Administration with a concentration in Marketing from UCLA.

  • UCLA Extension

    Certificate, Business Administration with a concentration in Marketing and Management, General 2011-2013

    Grade: A+Grade: A+

    Activities and societies: At UCLA, I completed a project during the class/course " Developing a New Business Plan." I researched Entrepreneurial Business Management and learned effective advertisement using strategic ideas to improve product's reliability on potential customers.

    Major Courses:

    Business Economics

    Business Law

    Business Statistics (Statistical Techniques in Business & Economics)

    Mathematics for Management -

    Principles of Accounting 1

    Principles of Accounting 11

    Marketing Principles and Practices -

    Marketing Research Essentials -

    Fundamentals of Business Administration and Management

    Elements of Human Resources Management -

    Introduction to International Business

    Integrated Marketing Communications -

    Managerial Finance -

    Social Media Marketing -

    Writing for Marketing and Advertising

    Developing a New Business Plan

    Dynamics of Interpersonal Communication -

    Strategic Media Marketing

    Consumer Market Research

     Marketing Research and Developing Business Plans

    International Business Integrated Marketing Communications Major Courses:

    Business Economics; Business Law; Business Statistics (Statistical Techniques in Business & Economics) Mathematics for Management; Principles of Accounting; Principles of Accounting 11; Marketing Principles and Practices -Marketing Research Essentials ; Fundamentals of Business Administration and Management Elements of Human Resources Management; Introduction to International Business; Integrated Marketing Communications; Managerial Finance Social Media Marketing-Writing for Marketing and Advertisement; Developing a New Business Plan; Dynamics of Interpersonal Communication; Strategic Media Marketing; Consumer Market Research; Market Research-Developing Business Plans; International Business Integrated Marketing Communications

 

Marketing Campaigns:

I have achieved career-oriented certifications in Business Administration with concentrations in Marketing and Management, and another certification in Marketing with an emphasis on Social Media and Web Analytics. Studying integrated marketing during my business management coursework, I learned copywriting (which focuses on the business’s products and services and their utilization), blogs, and business writing for advertising an organization or business along with its motives effectively. I have also gained experience in Search Engine Optimization (SEO) for consumer market research to evaluate brands in a particular consumer market. I also learned about the KPI metrics, which are used to analyze the brand's objectives and are the benchmarks of the business's competitive performance.

Brand Awareness:

Brand marketing is the process of advertising and promoting a brand by analyzing the specific market trends of a brand or product for KPI purposes. The marketing projects completed at UCLA provided me with valuable insights into establishing the advertising subject matter to communicate the brand for brand awareness in a specific consumer market.

Social Media Marketing:

I have learned about social media accounts for indirect marketing and have launched a social media marketing and advertising campaign by developing a website for my academic project at UCLA. I have learned to copywrite compelling and comprehensive blogs on website templates or pages to market any business product emphatically.

Further, Social Media Marketing contributes to identifying business goals and objectives and generating customer interaction to become familiar with the product or service offered on social media accounts. The higher customer conversion rate can be expected once the brand/product is recognized by the visitors/users thoroughly. Content creation is a dominant strategy in the form of marketing campaigns that increase customers' interaction and readiness to pursue the brand/product on social media.

Content Marketing:

At UCLA, I have learned copywriting to advertise and market a business, organization, or brand's products or services to inform consumers of the advantages and benefits of using them. I have learned to prepare compelling advertising content and graphics for copywriting blogs and market or publish them on the web pages of a business, service, or product.

Product Marketing and Content Marketing

At UCLA, during my studies to achieve certification, I have learned that combining product and content marketing strategies would increase product/service awareness, purchases, and revenue in a particular consumer market. By analyzing the consumer market, needs, and demands, marketers can build the content (based on valuable information) and increase consumers’ affiliation with the product that is in demand. The relevant information obtained through conducting surveys would allow marketers to analyze the product from a customer's perspective.

Market Research and SEO:

I have learned that SEO can be used to optimize web pages' search results by using relevant keywords and valuable content on the pages. I have learned that organic search through SEO for a website is more frequent than paid search (PPC) or (CPC) search methods, and businesses can get a reasonable return on investment (ROI) through organic SEO research than paid research.

Metrics to Analyze KPIs

I have learned how to use metrics to determine the competitive advantages and benchmarking that a business could use through decision-making (KPIs) to improve its brand’s performance.

 

Integrated Marketing

At UMC, I have learned that as a manager/supervisor, integrated management skills include strategies for effective listening, using technological resources for verbal communication and positive reinforcement for employees. I have learned that these management terms are also useful in enhancing the leadership qualities as well.

 

Data Analytics

At UCLA, while completing my certification, I have learned that data analytics is a component of a market research experiment. A researcher could carry out data analysis of a current market situation through acquiring qualitative and quantitative research results. Therefore, a market researcher could analyze how to establish the brand according to the market's new trends and when it would be an appropriate time to implement the right decision-making strategy to promote the brand in a relevant consumer market. 

The types of marketing research consist of: 

  • Primary Research

  • Secondary Research

Primary research supervises the existing business growth and practices through observing the quality of products and services, sales status, channels used for communication, and competitive market of the brand's products and services. 

Secondary research employs the already acquired data to formulate a model to perform current market analysis and also helps with benchmarking strategies to determine the right market segment.

UCLA Extension

Certificate, , Early Childhood Education and Teaching - 2009 - 20102009 - 2010

Grade: A+

 

  • Grade: A+Grade: A+

    Activities and societies: I have learned that parents can improve their children's cognitive and observational skills by providing them education from an early age. In a school environment, teachers can judge children's academic performance and invite parents to learn their children's capabilities.Activities and societies: I have learned that parents can improve their children's cognitive and observational skills by providing them education from an early age. In a school environment, teachers can judge children's academic performance and invite parents to learn their children's capabilities.

    I have learned that parents can improve their children's cognitive and observational skills by providing them education from an early age. In a school environment, teachers can judge children's academic performance and invite parents to learn their children's capabilities. Also, parents can provide their children a favorable home environment for helping them to learn through the academic curriculum, which could improve the developmental aspects of the academic areas and help them nurture their children to become good citizens.

    Major Courses:


    -Developments in Early Childhood


    -The Young Child in the Family and Community


    -Introduction to Teaching Young Children


    -Curriculum Development and Classroom Management


    -The Role of Play in Early Childhood Education


    -The Young Child in the Family and Community


    -Family and Community (CFU)
•

    -Developing Social and Emotional Maturity of Young Children in Today’s Society
•

    -Speech and Language Development in Young Children

 

Ashworth College

Professional Fashion Merchandising Program - , Business, Management, Marketing, and Related Support Services

2005 - 20062005 - 2006

 

  • Grade: +AGrade: +A

    Activities and societies: I graduated in a professional Fashion Merchandising Program with overall grade of %98

    2005 – 2006

    Organization & Management ï Fashion Terminology Direct Retailing, Retail Information Systems & ControlActivities and societies: I graduated in a professional Fashion Merchandising Program with overall grade of %98 2005 – 2006 Organization & Management ï Fashion Terminology Direct Retailing, Retail Information Systems & Control

    I completed a Professional Fashion Merchandising Program with Overall Grade of 95% in 2006 from

    Ashworth University

    Completed courses:

    Major Courses:

    • Consumer Behavior and Store Organization and Management

    • The Terminology of Fashion

    • Direct Retailing, Retail Information Systems and Control

    • Credit and Customer Service

    • Advertising and Promotion, Store Layout and Visual Merchandising • Merchandising Pricing

    • Overall Grade Earned: (95 %)

 

Ashworth College

Certificate - Ashworth University - Diploma in Interior Decorating 2004 – 2005

 

  • Grade: A+Grade: A+

    Activities and societies: Achieved a diploma in Interior Decorating from (Ashworth University) in 2004.Activities and societies: Achieved a diploma in Interior Decorating from (Ashworth University) in 2004.

    Study emphasis “Application of Fabric and Furnishings in a Residential Environment” Major Courses:

    UCLA - Business Plan Project during a Strategic Marketing course at UCLA. 2011 – 2013

    • Design Elements and Color,

    • Furniture and Accessory Selection,

    • Textiles, and interior decorating,

    • Aesthetic art organization, Collage,

    • Beauty tips on personality & apparel selection, etc.

 

Austin Community College General Associate of Arts Community College- Austin, TX A.A. Degree / Fine Arts, Educational Leadership and Administration, General

 

  • Grade: A

    Activities and societies: Achieved Associate of Arts from Austin Community College: Associate of Arts in Fine Art

    At Austin Community College (ACC)

    During a design class, she designed ceramic and earthenware and abstract objects using elements of design including shapes and forms from artistic and linear perspective. The design completed of the architectural forms with the emphasis of two and three dimensional depth and volume.Activities and societies: Achieved Associate of Arts from Austin Community College: Associate of Arts in Fine Art At Austin Community College (ACC) During a design class, she designed ceramic and earthenware and abstract objects using elements of design including shapes and forms from artistic and linear perspective. The design completed of the architectural forms with the emphasis of two and three dimensional depth and volume.…see more

    Completed 90 Courses:

    Design II

    AUSTINCC: ART 1693

    Comp I

    AUSTINCC: ENG 1613

    US History I

    AUSTINCC: HIS 1613

    US Government

    AUSTINCC: GOV 2613

    US History II

    AUSTINCC: HIS 1623

    US Government

    AUSTINCC: GOV 2613

    US History II

    AUSTINCC: HIS 1623

    Tx & Local Govt

    AUSTINCC: GOV 2623

    Drawing I

    AUSTINCC: ART 1613

    AUSTINCC: ARTS1317

    Composition II

    AUSTINCC: ENGL1302

    Art History I

    AUSTINCC: ARTS1303

    Painting I

    AUSTINCC: ARTS2316

    AUSTINCC: ARTS2326

    Art History II

    AUSTINCC: ARTS1304

    Topics in Math

    AUSTINCC: MATH1332

    Living Planet

    AUSTINCC: BIOL2306

    Life on Earth

    AUSTINCC: BIOL1308

    Interpersonal Communication

    AUSTINCC: SPCH1318